Internet Marketing Chapter 3

Your Personal Website and Blog

If you’re running home value pages and ads for them, a lot of the time the information won’t get fully filled out, once you asked for their email address or phone number.

It’s just one of the drawbacks to having your own realtor site. Giving a home evaluation is one of the few reasons that people might even view it. But if you have content to bring viewers there, it’s going to open up a whole new set of leads.

We mentioned it before, it’s all about branding yourself as the expert that people will trust. So just like giving out books you are the author on will do that, starting a real estate blog will have that same effect on the internet.

When people from out of town search for homes or even information in your city, if you’re ranked high enough, they could land on your site. Instead of pushing your home value page, you can promote your blog articles.

Then the people that view them will be less skeptical to put in their information on the home value page once they trust you and know who you are. They might even just like you on Facebook and after seeing a stream of new blogs that you promote there, want to talk to you for more information.

Regular posts that update local areas on the housing market and talk about how to sell for more money, are things that will interest potential buyers and sellers.

You’re the expert.

Not only is this your chance to make yourself the real estate expert, but you can also become the authority in any niche or even your local area. Blog about local events going on and stuff around the community.

Ranking the best restaurants, parks and things of that nature are great blogs to write. Even people who aren’t in the market for a home will be interested in them. Eventually they’ll start browsing your site for information of that nature.

Then whenever they are looking for stuff on the housing market, they should have your site in mind. They will not want to do business with others because you have established yourself as the local authority online.

This isn’t chasing leads.

Making a blog is going to want to make people work with you, just like handing out books you author. It’s much easier than chasing leads. Every agent has their different ways of doing things, but leads that contact you first are as good as it gets.

You need to use SEO.

This is one of the more important parts of having a blog. It all depends on where you are ranked on google or other search engines. Every blog or business uses SEO (search engine optimization) and it’s a big part of how they gained their following.

Your blog can help the ranking of your website as well, if they are connected. Using keywords and phrases that are the most popular can bring loads of traffic to your sites.

You’re actually providing value.

This goes back to it being completely different than going after leads. You really can be providing some worthwhile stuff for viewers, and that’s what makes this so different than other marketing ideas.

Blogs on signing contracts can actually teach potential home buyers an important step in the process they might not have understood before. This stuff will help them out a lot. If your a Magna Realty Associate, we give you a pre-loaded blog with over 120 pre-loaded articles.

Using this to boost your social media.

This where it may even be your biggest benefit. Facebook is one of the best places to get leads and promote yourself as the expert.

Posting your blogs to your business page on Facebook will legitimately verify you as that expert. This is how leads come to you.

Using SEO To Land More Leads

Search Engine Optimization (SEO) is a giant way of standing out in the crowded internet.

It’s the range of techniques and methods you use to have search engines rank you higher with certain words that are relevant for your business. Chances are you’ve heard of it or used it before. It’s the process of finding out the most searched terms in relevance to you and your business.

It’s to easy to use a few simple ideas and tools to get ranked. For every single-property site, blog and your own site, you need to go through these steps to take advantage of this process. It’s going to make it easier for potential clients to find you. Since 88 percent of home buyers find their home off the internet, this is an important tool.

For any type of page optimize your keywords. You can research and discover what the most searched ones are online pretty easily. Measure your sites statistics and the pages statistics to see what’s working. Google analytics is easy to install and use.

Finding the Best Keywords

The Google Keyword Planner is a great tool for getting suggestions and estimates on how some will perform. You’re probably going to want to preface them locally, so when people search your specific location that’s what comes up.

When promoting yourself, “real estate agent in xxxx” and variations like that will work. Optimizing for a more specific keyword increases the odds of your visitors converting into clients because the searcher is further along in the buying cycle than in the case of general keywords.

Put the Keywords in the Title

Each page title, while it may not be visible always on the page, is the first thing that appears in the search engine results. Make sure that the titles, while having popular keywords, are unique enough to stand out.

Don’t make them over 70 characters, because Google only takes that many into consideration. You should put your most important keyword at the beginning of the page title. The closer to the beginning, the better it ranks.

Concentrate on the Description

Make sure your description, that will only show up on search engine, will engage and draw audiences in. It should be around 150 words.

Use Keywords In Your Articles or Pages

This is the same principle as the title. Don’t force them in but use the main keywords natural a few times throughout. But be careful not to use it more than two or three times. Search engines call this “keyword stuffing” and you won’t rank as high because of it.

Track Your Keyword Rankings

As said before, the best way to measure the traffic is with Google Analytics. You can go even farther and create a Google Webmaster Tool account. With this you’ll be able to check your keyword rankings.

If you have a Google Webmaster Tools account and you verify your site, you just go to Search Traffic -> Search Analytics in the left navigation menu. You’ll be able to see what keywords brought you traffic, and what their ranking positions are.

SEO is easy to learn, use and keep up with. Make sure your keywords are ranked high and you’ll start seeing leads from search engines.

Making a Great “About Me” Page

It’s a part of the site that shows you are a real person and then lets them build some type of human connection with you. In fact, about pages on agents and firms websites are often some of the worst written pages. So many times it is just done to be finished as soon as possible, cause the agent won’t know what to say.

The page needs to sell yourself to people. It can make up a lot of ground in building a connection with a potential customer.

Start off by interview yourself. Come up with a list of question about your start in real estate, your customers, some background from yourself and why you love being in real estate. Don’t think about what you write out just write whatever comes to mind and use it as a brainstorming activity.

Be Yourself

Piggyback off of your brainstorming exercise and don’t change much of what you wrote down. Don’t try to write an about page that you think is what people want to hear. Write your about page from your thoughts. This is something you should do in all your marketing.

This is what people really want to see and this is how that trust and connection is made. They can tell if you are just catering to people.

Have Pictures

You need photos that aren’t just your professional ones. If you have and mention a family then it will good to have a picture of them on the page. Any vacations or events you talk about with your family that you talk about should include those pictures.

Some type of intro video or slideshow also works well. Images are a must for all about pages. It shows that you are human and helps people connect with you.

Keep It In First Person

This will portray you as stuck up. Don’t even have someone else write it and put them as the author. It is hard to connect with someone who isn’t writing in first-person.

You don’t introduce yourself in third-person and it is not different in this situation. Writing this way will make your website visitor feel instantly connected to you.

Break It Down Into Sections

Don’t have it in one section and have subheadings for each section. This will keep the viewers on the page longer.

Tell Unique Stories To Stand Out

Tell stories that people will remember and ask about in person. If you stand out here it can me be a good talking point on the phone or even when you first meet. Share unique stories about your life and your work. This is what people want to learn about you.

This page should be able to tell the audience who you are and give them a quick glance into your life in and even outside of work. Make it stand out enough for a connection to be made.