Internet Marketing Chapter 1

The Bulk of Your Marketing

There has never been a time where your online marketing and presence means more than it does now. 89% of buyers search for homes online. That’s how important it is to have a solid and consistent presence at every turn.

Your personal website, your email and your social media all play such a big role, looking outdated in any of them will put you behind. A lot more goes into than you might think. It’s more than just your picture, posts and your emails. Each interaction, post or ad is a chance to build your personal brand. Don’t take any of them for granted.

83% of buyers trust brands or companies that offer them resources and useful information.

This means offering them tips, whether it’s through an email campaign or your personal website with a blog, it is the best way to build trust.

What is your brand right now? What recognition does your name have in the real estate industry?

You should have a brand that lets your business grow. Whether you are the expert in your area or specialize in a certain niche. What won’t work is to use your brokerage’s brand, if you work with one. 70 percent of sellers contacted just one agent and sealed the deal then and there.

Your social media accounts are a giant part of your online portrayal. Use that to help your brand thrive. This and your website are how a lot of prospects are going get introduced to you. There is no second chance when creating a first impression.

How you respond to any inquiries, questions and anything online is how you’re going to constantly represent the brand you’re trying to build up. In real estate, it’s nearly impossible to maintain a separate personal and professional life.

Use search engine optimization (SEO) to hone in on your keywords in search engines. Really reflect what you’re building your brand toward on social media. Blogging is another great way to authenticate yourself and then parlay that with your social media accounts.

You can use your company’s assets, and you probably should if they’re right for you. But you don’t lean too heavily on your brokerage to define what makes you different from the next agent at your brokerages.

How you respond to any inquiries, questions and anything online is how you’re going to constantly represent the brand you’re trying to build up. In real estate, it’s nearly impossible to maintain a separate personal and professional life. Showing your personal life is important.

Targeted marketing is the best solution for only drawing attention to serious buyers. However, online targeted Marketing is tricky because it involves a detailed understanding of connecting with social circles, targeting behaviors, ad spending, blogging, partnering up and being relevant in the community.

The young generation accounts for 68% of all first time home buyers.

Marketing to them is much different than marketing to older buyers. Make sure that your sites and pages are mobile compatible. Over a third of 28 and under will start their research on buying a home from their phone. Most of the time, a millennial will disregard a brand pretty quickly if their site doesn’t look professional, and can’t be easily accessed from their phone.

Naturally, it translates to social media for them. Articles sharing is very common and painting yourself as the expert through these platforms will go a long ways. 60% of millennials engage and create their own blogs and videos.

Meeting them on a platform that they’re accustomed to is sure to garner their attention. If you create good content that they will learn from you’ll gain their trust when it comes time for them to buy their first home.