Advertise & Promote Listings Chapter 5

Presenting the Home

If you stage a home well, it will stand out and so will you. Here’s a picture of a home that is not staged.

This is a pretty bad picture. Should you stage your home? Yes. The point is to make it look fresh and clean and feel like home. Just make it look as best as possible. This is a sure way to get buyers to submit offers quickly. The more offers means a better choice to get the most money at a much faster rate.

That’s very important because if someone’s living in their home, they’re paying a mortgage payment on this home, and if they spend a little bit of money staging their home, it’ll sell faster so they’re not paying as much mortgage payments on this home, and it sells quicker and it gets better offers.

Here is a great example of home staging.

On the left-hand side you see a house here that looks like they obviously have children so there’s toys out. There’s pillows just thrown around. It’s just the average house.

On the right-hand side, you see that they’ve spent a little bit of money here and they rearranged the furniture, added a little bit better furniture. They did a little bit of painting around the fireplace there, and they definitely spent a little bit of money here, but it looks so much more presentable.

That way when they go to show this house, it’s going to sell much quicker, and it’s going to make people put good offers in on this home because it’s presented nice. Also, with your photographs, too. This goes right along with photography, like I said before.

Your photographs are going to look way better in a staged home, so that way when you’re posting it online, on Zillow and the MLS, your photos are going to be way more attractive and it’s going to go right along with an awesome description that you wrote. That way, you just want to make sure also that you show the best value in the features out of your home.

That way, when it’s clean, it’s crisp, you can take nice pictures of the features and the value, like we talked about, the granite countertops or the outdoor kitchen or the new carpet with everything’s cleared off the carpet. You can see the carpet’s clean. If the room’s open, you can see that it’s freshly painted and stuff like that.

We definitely recommend staging or sometimes it’s even necessary to sell a home because if there’s a market where the market’s flooded, and there’s a ton of homes on the market, you got to set your home apart, and that’s what staging does. It sets it apart. It makes it look nicer so you have just professional pictures. It’s laid out correctly.

The colors, are modern. Everything’s up to date, and it’s going to help that home sell way quicker. Staged homes on the average tend to spend two months less on the market than an unstaged home. Like I said before, in mortgage payments alone, the seller could easily save well over $2,000. That’s very key.

Here’s a few websites of where you can find home stagers.

You can get different prices. A lot of these websites, they have the pricing right on their website, and they charge a per hour rate. There’s different home staging. Some home staging, if somebody’s selling their home and it’s a spec home and it’s completely empty and nobody’s in there, there’s some home stagers that will come in there and they’ll move furniture into that home and they’ll put pictures on the wall, and they’ll furnish the home to present it very well.

There’s also homes that people are living in. This is a lower cost way of staging is they’ll take the existing furniture and the existing stuff in the home and they’ll rearrange it and they’ll maybe add a little bit of their stuff in there, change some paint colors and give you recommendations, and they charge just an hourly rate on that.

You’ll really want to do that, obviously, before you take the photographs of the home. You’ll want to do the home stage and get somebody to come in there, look at it, make sure everything’s decorated up to date, and it’s going to be presented well in the photographs. That’s very important with home staging.

This goes along with photography because your home will be photographed in both the exterior and interior. You want to make sure you show the BEST value and features out of the home. Sometimes, staging may be recommended or even necessary. Staged homes on average tend to spend two months less on the market than un-staged homes. In mortgage payments alone, the seller can easily save well over $2,000.