Brochures are a useful tool for the “let me think about it” Buyer. Brochures have a long shelf life which can slowly convince the interested prospect to buy.
Brochures are very important to hand out to potential buyers. Hand it to a people that you’ve engaged with, they can set on their coffee table or their counter, or go home to show their partner information about the house. They will have something that will stick around and that’s not going to go away. They can keep being reminded about this listing that you’re interested in selling to them.
It should provide all the information that a buyer may ask, including links to website for more content (including pictures) as well as contact information for when they are ready to make a decision. Copywriting for a brochure more be as long as it should be descriptive.