Advertise & Promote Listings Chapter 11


Search Engine Optimization (SEO) is a giant way of standing out in the crowded internet.

It’s the range of techniques and methods you use to have search engines rank you higher with certain words that are relevant for your business. Chances are you’ve heard of it or used it before. It’s the process of finding out the most searched terms in relevance to you and your business.

It’s to easy to use a few simple ideas and tools to get ranked. For every single-property site, blog and your own site, you need to go through these steps to take advantage of this process. It’s going to make it easier for potential clients to find you. Since 88 percent of home buyers find their home off the internet, this is an important tool.

For any type of page optimize your keywords. You can research and discover what the most searched ones are online pretty easily. Measure your sites statistics and the pages statistics to see what’s working. Google analytics is easy to install and use.

Finding the Best Keywords

Each page title, while it may not be visible always on the page, is the first thing that appears in the search engine results. Make sure that the titles, while having popular keywords, are unique enough to stand out.

Don’t make them over 70 characters, because Google only takes that many into consideration. You should put your most important keyword at the beginning of the page title. The closer to the beginning, the better it ranks.

Put the Keywords in the Title

The Google Keyword Planner is a great tool for getting suggestions and estimates on how some will perform. You’re probably going to want to preface them locally, so when people search your specific location that’s what comes up.

When promoting yourself, “real estate agent in xxxx” and variations like that will work. Optimizing for a more specific keyword increases the odds of your visitors converting into clients because the searcher is further along in the buying cycle than in the case of general keywords.

Concentrate on the Description

Make sure your description, that will only show up on search engine, will engage and draw audiences in. It should be around 150 words.

Use Keywords In Your Articles or Pages

This is the same principle as the title. Don’t force them in but use the main keywords natural a few times throughout. But be careful not to use it more than two or three times. Search engines call this “keyword stuffing” and you won’t rank as high because of it.

Track Your Keyword Rankings

As said before, the best way to measure the traffic is with Google Analytics. You can go even farther and create a Google Webmaster Tool account. With this you’ll be able to check your keyword rankings.

If you have a Google Webmaster Tools account and you verify your site, you just go to Search Traffic -> Search Analytics in the left navigation menu. You’ll be able to see what keywords brought you traffic, and what their ranking positions are.

SEO is easy to learn, use and keep up with. Make sure your keywords are ranked high and you’ll start seeing leads from search engines.