Everyone talks about building neighborhood pages…But why should you focus on making neighborhood pages? Here’s why: They help EVERY aspect of your marketing…Read more.
Everyone talks about building neighborhood pages…
But why should you focus on making neighborhood pages?
Neighborhood pages basically help every aspect of your lead generation and marketing.
- They can get you more leads from Google.
- They also present you as the neighborhood expert which helps you close a higher percentage of deals.
- And they give you something to show at your listing presentation that your competition simply doesn’t have.
But here’s the problem:
What do you write on these pages?
I’m sure you’ve felt this.
You get super excited about a marketing tactic…
You head over to your computer….
And then your blank screen has a way of killing all ambition and confusing why you even wanted to do this in the first place.
Today that changes:
Here are three formulas to ace your neighborhood pages even if you haven’t written since High School:
The “Kidz-R-Us” Formula
How to make Kid-Centric Pages:
What do parents care the MOST about?
- School ratings
- Things to do
- Safety scores
- Kids activities
Here’s how you build a page that answers those questions using the “Kidz-R-Us” Formula:
Main Community Text: What’s special about living here? Why does this community stand out to you?
Answer these questions for a great Education Section: How many schools are in this area? What are their names? How are their rankings on Great Schools.org? Have they won any statewide awards?
Call to action:Things To Do: What are the top things to do in this area for kids?
The “Kidz-R-Us” formula is really easy to follow! You simply answer those 5 questions I asked you above for each community page. This is the perfect formula for those kid-centeric communities that you want to sell more real estate in.
These pages perform well on Google search results. And are a great way to increases your referrals. The main goal here is to provide couples with children all the information they need to decide if this neighborhood is for them.
You’ll soon come to be known as the real estate expert in these areas.
Onto the next formula…
The “Found That On Yelp” Formula
How to make “Found That On Yelp” Pages
What’s the purpose of the page?
- People often don’t know the perks of living in that part of town
- You can easily put together a compendium of things to do
- Yelp makes it easy to find out what people already like
Answer these questions to build a page using the “Found That On Yelp” Formula:
Main Community Text: What’s the nightlife like? What are the top 3 things to do on Yelp? Are there any events that happen yearly/monthly that people should pay attention to?
What are the top Restaurants?What are the top 5-10 restaurants you find on Yelp? Include their pictures and information about them.
What are the best Attractions? What are the things you’d do on a weekly/monthly basis here? Is there a great farmers market? How about a 1st Friday event downtown?
Call to action:Awards and Mentions: Summarize all the awards and mentions this part of town has gotten over the past several years. Link to the sources.
The “Found That On Yelp” formula is great for making pages that attract Millennials and middle age couples. These people typically don’t have kids yet. And are looking for parts of town that suit their lifestyle.
This formula builds a page that gives them a taste of the city without ever having been there.
You’ll notice it being shared around on social media if you create good graphics for the page. And that people will email it to others looking for things to do in the area.
The “Young At Heart” Formula
How to make “Young At Heart” Pages
What’s the purpose of the page?
- Elderly people are typically looking at retirement community options
- They are looking for information about safety and activities
Answer these questions to build a page using the “Young At Heart” Formula:
What are the top communities? Compare the top retirement options. Give either-or-opinions on what type of place you should consider relocating to.
What is the best way to experience the community? Talk about what people considering relocating to the area should consider doing to get a better feel for the area.
Call to action: Encourage interested people to get in touch with you.
The “Young At Heart” formula is great for attracting elderly couples. These people typically are considering relocating to a warmer climate.
This formula gives them the data points about safety they are interested in. And gives them a feeling for the lifestyle of the location.